Is Your Business Meaningful?
On a scale of 1 to 10, how meaningful is your business?
Meaningful… Full of Meaning.
I don’t mean customer service. I don’t mean will it get you to your goal. I don’t mean something vaguely promising to get you to a mysterious and unclarified Why.
I mean, Is it meaningful to you? Does it conjure passion? Does it make the world better than you found it? Are others inspired by it? Does it have soul?